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Different: Escaping the Competitive Herd Youngme Moon
Publisher: Crown Business

The book, Different THURSDAY | BOOK — Different: Escaping the Competitive Herd. Feb 18, 2013 - Youngme Moon describes these phenomena well in her wonderful book “Different: Escaping the Competitive Herd.” What she describes has broad application beyond the marketing community she uses as her examples. Apr 19, 2010 - As a long time fan of XPLANE, I would like to share with you this nice presentation they did for the book I'm "reading" (from audible you know, not on iPad) - Different, by Youngme Moon. Aug 20, 2010 - The inside pages! Jul 8, 2010 - Found this video about a book recommended to me at work: * "Different" by Youngme Moon from Youngme Moon on Vimeo. Aug 16, 2010 - Different: Escaping the Competitive Herd Details: Why trying to be the best … competing like crazy … makes you mediocre. Jul 29, 2010 - Having recently finished reading Different by Harvard Business School Professor, Youngme Moon, it got me thinking about which brands in the active lifestyle market truly stand out from the competitive blur. So I've been reading "Different: Escaping The Competitive Herd" by Youngme Moon. Dec 8, 2011 - แนะนำหนังสือ Different: Escaping the Competitive Herd แต่งโดย Youngme Moon. Feb 12, 2014 - This is the key point in Youngme Moon's book Different: Escaping the Competitive Herd. Posted on 8 Dec 11 by Winvestor http://www.amazon.com/Different-Escaping-Competitive-Youngme-Moon/dp/0307460851. Dec 19, 2012 - Different: Escaping the Competitive Herd. And finally I got to the Addenda, and could stop reading. Feb 21, 2014 - Harvard Business School Professor Moon provides us with an interesting take on the direction of corporate competition in her book, Different. Oct 20, 2011 - It's not waterproof indeed, but it provides plenty of food for thought and a common vocabulary to understand how some brands succeed in escaping the competitive herd.